SAN JOSE, Calif.–(BUSINESS WIRE)–Roku, Inc. (Nasdaq: ROKU) announced that “Roku Recommends” returns today with a bigger and better second season with new features, including celebrity guests, on location segments, and more Again. In weekly 15-minute episodes, “Roku Recommends” uses exclusive Roku data to help our users discover new shows and hidden gems on America’s #1 TV streaming platform*.
In 2021, the weekly series found success as the top 10 video-on-demand programs** on The Roku Channel. Emmy® Award-winning Maria Menounos and multi-hyphenated NFL star Andrew “Hawk” Hawkins both return as hosts for season two, sharing their weekly watchlist new favorite programs and rediscovered classics.
“I love sharing my favorite TV shows and movies each week with our viewers, so I’m thrilled to be back for the second season of ‘Roku Recommends,'” said Maria Menounos, co-host of ‘Roku Recommend”.
“As a TV and movie fan myself, I love that ‘Roku Recommends’ helps me create the perfect watchlist,” said ‘Roku Recommends’ co-host Andrew “Hawk” Hawkins. . “Who better to trust than Roku, America’s #1 TV streaming platform, to provide viewers with exciting new content and the best recommendations!”
Marketers benefit from being integrated into a series that both helps streamers find entertainment and influences their viewing choices. “Roku Recommends” season one viewers were +188% more likely to search for a featured title or series in a series episode***.
“Big brands are stepping out of the traditional 30-second spot to win the whole streaming journey,” said Chris Bruss, Head of Roku Brand Studio. “We’re thrilled with how ‘Roku Recommends’ is creating a better TV experience for streamers and a better TV storytelling experience for brands.”
Building on last season’s success, advertisers can activate in “Roku Recommends” through sponsored show segments, custom brand integrations, and promotions using on-screen placements. Roku home. New sponsors include The Weather Channel Television Network and ViX+, among others. The second season will also include segments from Roku’s exclusive partnership with Varietywhich will reveal the top searches on the Roku platform each month.
The second season of “Roku Recommends” will be available for free on The Roku Channel and featured for free on the Roku home screen. New episodes will be available every Thursday starting September 1.
“Roku Recommends” is produced by Funny Or Die. Mike Farah, Joe Farrell, Beth Belew, Funny or Die’s Whitney Hodack serve as executive producers. Randall Bobbitt oversees the series on behalf of Roku Originals.
About Roku, Inc.
Roku pioneered TV streaming. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV™ models are available in the United States and select countries through licensing agreements with OEM TV brands. Roku is headquartered in San Jose, California, USA.
* “America’s #1 TV streaming platform” is based on streaming hours according to Hypothesis Group, April 2021.
**Per active account scope
***Based on average increase in search propensity across all recommended titles vs. non-recommended viewers by Roku
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include, but are not limited to, the benefits, features, timing, and availability of “Roku Recommends”; and the features, benefits, growth, and reach of The Roku Channel and the Roku Platform. Except as required by law, we undertake no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of the reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.
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