Roku Brand Studio Green Light For New Episodes Of Weekly “Roku Recommends” Entertainment Show | New
Robert D. Thompson
5 min read
SAN JOSE, Calif .– (BUSINESS WIRE) – October 20, 2021–
Roku, Inc. (Nasdaq: ROKU) announced today that “Roku Recommends” will be returning for a brand new episode list starting this fall. “Roku Recommends” is a fifteen-minute weekly entertainment program that uses proprietary data from Roku to help streamers discover all-new shows and hidden gems on the # 1 TV streaming platform in the US * . Streamers can count on Emmy® Award-winning co-hosts Maria Menounos and multiple award-winning Andrew “Hawk” Hawkins to highlight their top 5 bets and movies to air for the week.
“Roku offers endless shows and movies to choose from as America’s # 1 TV streaming platform,” says Maria Menounos, co-host of Roku Recommends. “If you’re like me, it’s hard to choose what to stream next!” That’s why I’m delighted that we can bring you more episodes of our weekly program which has been designed to help viewers rediscover the classics or discover their next favorite show. “
“It’s getting harder and harder to decide what to watch now that there are more options than ever before. The whole concept behind “Roku Recommends” is for us to do the dirty work for you and help viewers in the right direction when the streamer’s indecision hits, ”said Hawk, co-host of Roku Recommends. “I can’t wait to kick off more episodes of sharing the hottest new shows and our own favorite Hidden Gems on the platform.”
“Advertisers today need a new way to reach their customers, especially as more and more streamers are spending time in ad-free, subscription-only environments,” said Chris Bruss, director of Roku Brand Studio. “We’re thrilled that big brands are finding Roku Recommends helps their customers discover movies and shows, and go beyond traditional 30-second advertising to entertain and engage.” “
According to Roku internal data, “Roku Recommends” is one of the top 10 single-view video-on-demand television series ** on The Roku Channel since its debut in June 2021. Seventy-one percent of households ” Roku Recommends ”have been broadcast continuously. a new channel on the Roku platform after watching an episode of “Roku Recommends” since its inception, and according to our annual streaming survey, The Streaming Decade, conducted by the National Research Group, 1 in 4 consumers are now cutting the cord. Building on this success, Weekly Partner Segments will continue to offer brands a unique way to reach their audiences and produce engaging, relevant and entertaining content.
Several prominent national advertisers have signed up as sponsors of the weekly program, including Walmart. Unlike referrals on traditional TV, marketers can use the Roku Measurement Partner Program to quantify whether their ‘Recommends Roku’ integration reaches SVOD-only streamers, adds extra reach to their overall video ad campaign, changes perception brand, entice consumers into stores / websites, or move the product off the shelf.
“We are excited to partner with Roku Brand Studio to bring value to our brands,” said Jessica Brown, Director of Digital Investments, GroupM. “Not only are we able to provide a service that helps streamers find new entertainment, but we’re also working with Roku on new and innovative ways to measure the success of our business. “
“Roku Recommends” is a Roku Brand Studio series created in partnership with the team at The Roku Channel and produced by Funny Or Die. Roku Brand Studio’s mission is to create advertiser-focused content designed for TV streaming.
“Roku Recommends” is available to stream for free on The Roku Channel and Featured Free with new episodes every Thursday. Mike Farah, Beth Belew and Jim Ziegler of Funny or Die are the executive producers.
About Roku, Inc.
Roku pioneered TV streaming. We connect users to the streaming content they love, empower content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV ™ models are available in the US and select countries under license agreements with OEM TV brands. Roku is headquartered in San Jose, California, United States
* America’s # 1 TV streaming platform is based on streaming hours according to Hypothesis Group, April 2021
** Based on unique views. A “single view” is streamed through a separate account for a specified time period.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to differ materially from those expressed or implied by forward-looking statements. These statements include, without limitation, the benefits, features, timing and availability of “Roku Recommendations”; and the features, benefits, growth and reach of The Roku Channel and the Roku Platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Significant factors that could cause our actual results to differ materially are detailed from time to time in the reports that Roku, Inc. files with the Securities and Exchange Commission, including our annual report on Form 10-K for the year. ended December 31, 2020 and our quarterly report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the United States and other countries. The trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective owners.
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CONTACT: Sarah Saül
ssaul@roku.com
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: ONLINE ENTERTAINMENT INTERNET MOBILE ENTERTAINMENT EQUIPMENT CONSUMER ELECTRONIC TECHNOLOGY GENERAL ENTERTAINMENT MARKETING TV AND RADIO ADVERTISING COMMUNICATION
SOURCE: Roku, Inc.
Copyright Business Wire 2021.
PUB: 10/20/2021 09: 00 / DISC: 10/20/2021 09:02
http://www.businesswire.com/news/home/20211020005304/en
Copyright Business Wire 2021.
