Norwegian-Spanish YouTube star Rubén Doblas Gundersen, better known as El Rubius, has signed a deal to create an original entertainment show focused on gaming topics for the new Binge streaming platform.
The partnership, announced on Thursday, will see El Rubius and Noob Studios develop the entertainment series Rubius control point for Binge.com. The show, which El Rubius will host and which will feature leading gaming personalities and experts, will be available exclusively on the Binge platform when it launches next year.
El Rubius is one of the world’s most popular YouTube and Twitch streamers. His YouTube channels elrubiusOMG and Rubius z, which features gameplay, vlogs, challenges and comedy sketches, has racked up over 9.1 billion views and has some 40 million subscribers.
“El Rubius is one of the most prolific gaming personalities in the world and has amassed a passionate and engaged following with his compelling content,” said Binge co-founder and strategic director Cody Hackman. “We’re excited to be collaborating with Rubius as a creative partner and combining their ambitious vision for the series with our production expertise, to entertain and engage game fans in a whole new way exclusively on Binge. “
Rubius called Rubius control point his “ultimate project” which would take “the curiosity of the game to a whole new level with something completely new”, but he declined to give details on the show. Financial details of Binge’s deal were not disclosed.
Earlier this month, Binge announced their first original series, which will be a live-action adaptation of Driver, Ubisoft’s famous video game franchise about a former racing driver turned undercover agent who fights organized crime.
Binge is positioning itself as a go-to streamer for the global gaming community and will feature premium original series and shows inspired by the world’s most popular gaming worlds and content creators. The free service will be launched on all platforms in 2022.