Byron allen‘s Entertainment Studios has launched its eighth digital cable television network. Justice Central.TV, its first ad-only supported with no affiliate fees, debuted in HD on Monday.
The network will broadcast Entertainment Studios’ growing list of court shows after they aired on television syndication, as well as news, talk and entertainment programs focused on law and legal issues.
Series already produced by Allen that will air on the new network include America’s Court with Judge Ross, We the People with Gloria Allred, Justice for All with Judge Cristina Perez and Supreme Justice with Justice Karen.
The new network will be launched on the family level of AT&T U-Verse which has approximately 4 million subscribers. Allen expects him to grow rapidly over the next couple of years.
“Court programming is the second highest rated genre on daytime television, and Justice Central.TV is the only 24-hour HD court and legal news network,” said Allen, president and CEO of Entertainment Studios . “Our goal and our commitment is to make Justice Central.TV the premier legal information network. All content will be originally produced in-house to ensure the highest level of creative quality, as well as the ability to distribute our content globally across all platforms.
Entertainment Studios’ other digital networks collect subscription fees from cable and satellite operators, as well as the sale of advertising. The new judicial network will not charge fees to operators, existing only on advertising.
“We take seriously creating networks that can be driven only with advertising support,” Allen said. “This is similar to what we do in syndication, where shows are only ad-supported. “
“Byron and I have heard loud and clear from the cable industry,” says Janice Arouh, executive vice president, affiliate sales and marketing for Entertainment Studios. “They told us that the programming license fee model is broken. We are here to provide a solution.
Most of Entertainment Studios’ syndicated programming is distributed at no direct cost to the stations, who also get commercial time on each show. The rest is sold by Entertainment Studios. Arouh declined to give any numbers but said their ad sales were strong.
Among the court performances, Judge Ross, launched three years ago, is the highest rated in syndication with a seasonal average of 0.8 in total households. It is licensed in approximately 80 percent of the United States
Other Entertainment Studios networks include Cars.TV, Comedy.TV, and Pets.TV. Allen, who grew from his comic book roots to an entrepreneur, currently produces 32 shows for syndication and digital distribution. Allen owns 100% of the private company.