Amy Campbell has been promoted to Director of Marketing for MTV Entertainment Studios and Paramount Media Networks.
Campbell’s promotion follows the departure of Jason White, who joined the Paramount Global division in April 2021.
Campbell “is one of the smartest, hardest working and most creative leaders in the industry,” wrote Chris McCarthy, president and CEO of Paramount Media Networks and MTV Entertainment Studios, in a note to members. staff announcing Campbell’s promotion and White’s departure.
“She has lived and breathed life into many of our biggest initiatives, from overseeing our biggest launches including ‘Yellowstone’, ‘The Challenge’ and ‘South Park’ to delivering impactful pro-social campaigns such as ‘ Save Our Moms” (focused on motherhood health), “+1 The Vote” (civic engagement) and “#AloneTogether” with The Ad Council (Covid/mental health),” McCarthy wrote.
Campbell most recently served as Executive Vice President of Marketing and Brand Creation.
Campbell has been associated with MTV and its sister networks for over 20 years. She started as an executive producer, overseeing the production of MTV and MTV2 commercials, including a short that aired as part of the 2001 Super Bowl Halftime Show. She later became vice president of on-air promotions. She served as senior vice president of brand creation for MTV, VH1 and Logo. She was elevated to Executive Vice President status in 2020.
“In addition to his business acumen, (Campbell has) played a vital role in creating our work culture, including leading a diversity and inclusion initiative designed to recruit up-and-coming designers and producers, as well as ‘serving as a beloved mentor to junior staff,’ McCarthy wrote.
MTV Entertainment Studios is the production unit that houses Paramount Network’s “Yellowstone”, Netflix’s “Emily in Paris”, MTV’s “The Challenge”, among other shows. Paramount Media Networks encompasses MTV, VH1, Paramount Network, Comedy Central, TV Land and other channel brands.