Noida: ABP News’ undisputed number one entertainment show in the Hindi News genre, ‘Saas Bahu Aur Saazish’ (SBS) turned 18 today. The show was the first such experience in the television news industry to showcase the “behind the scenes” world of television entertainment. SBS has earned a special place in the hearts of all entertainment enthusiasts over the years by combining the best of news and entertainment both on and behind the camera, to deliver a superior and healthy viewing experience.
It was the male audience that traditionally dominated news viewing in the early 2000s. Women generally viewed GECs because of social and psychological conventions. “Saas Bahu Aur Saazish” on ABP News turned out to be a groundbreaking show that presented women as a new TG for the public and the news genre.
Over the past two decades, the entertainment industry has evolved dramatically. And since the inception of OTT, consumers have had a plethora of options to choose from. However, SBS has managed to keep up with the changing times while maintaining its popularity and clear leadership position.
Over the years, many channels have attempted to replicate this format, but none have been able to match SBS’s popularity and fan base. The fact that its host, Aditi Arora Sawant, has hosted the show for 18 years speaks volumes about the kind of adulation audiences have for her and the show.
Commenting on SBS’s 18-year journey, Avinash Pandey, CEO of ABP Network, said, “Saas Bahu Aur Saazish has enjoyed success over the years because audiences have been able to interact with content on a personal level. . The fun and light content presented by Aditi Arora Sawant kept audiences coming back for more. Kudos to the entire SBS team for navigating the show masterfully over the past 18 years. It shows that an old series can continue to dominate the genre if the content is innovative and original. I am also grateful to our audience for their continued support. “