Combat Dummy Promotion

Combat Dummy Promotion-I never really know what kind of order I’m going to get when it comes to video creation and editing. Usually it’s someone who wants to sell something though, so I’ve gotten pretty good at painting people, places and things in a positive light. Sometimes it’s not really necessary to stress how nice or useful or good something is – the benefits are immediately apparent, or the item in question is one a lot of people already have experience with, so they know how useful it can be. For instance, grappling dummies aren’t hard to sell. They have one real use and for that purpose, they’re most excellent.

Recently I had a client ask me to make a video about such dummies, something that would help them to sell said dummies through an online website. So I started with the basics – that’s getting a good view on the subject, from many different angles, so people know exactly what it is they’re dealing with. This is easy enough to accomplish too, since all I really need to do is walk around the subject, a grappling dummy in this case, and take several different pictures while doing so. When I’m done with that, I’m ready to move onto more active shots.

Well, not shots exactly. Next I need to record people interacting with the grappling dummies in question. Unpacking them, setting them up, punching and kicking them are all good things to record like this. The process gives me materials to use for the video later, but more than that, it also gives me a degree of familiarity with the subject. I don’t know about other people who make and edit videos, but having a better understanding of just what it is I’m working with has always made it easier for me to produce higher quality work. Therefore, it’s something I’ve been doing regularly for a long time now.

Basically, what I’m doing is creating a kind of commercial for the product so people will know what it is they’re buying and want to buy it on top of that. Now, for other products, there’s a lot of glamour involved, so selling them is easier. Grappling dummies are big, ugly lumps of resilient material that are literally meant to be beaten upon, so there’s nothing too pretty or handsome about them. I figure I’m going to struggle with this aspect of the video, but there are usually small challenges and obstacles which come up with the jobs I take.

Thankfully, these dummies came in different colors and, on some, with special areas highlighted and colored differently than the rest of the body. They aren’t just those simple, orange torsos that look strangely like circus peanuts (and have a similar texture as well, you know the ones if you work with these dummies). I’ll be sure to let you all know how this project works out in the end, but until then, stay strong and keep busy; idle hands and all of that jazz.

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